About Alejandro

Technology first.Systems thinker by habit.

I build technology-led digital products by connecting implementation, product logic, interfaces, integrations and visual systems instead of treating them as separate disciplines.

8Selected case studies in this portfolio
2017—26Archive represented here
Tech + BrandSystems thinking across the full experience
Alejandro Lizarraga
I’m interested in the space between “it works” and “it creates leverage.”

That is where most of my work lives. I care about clean implementation, but also about product logic, data flow, hierarchy, language, brand context and the interactions that make a system easier to understand and use.

The archive here is rooted in real web platforms, React experiences, product interfaces, integrations and identity systems. I extend the same systems thinking to AI integrations, automation, APIs and connected workflows — using the right level of technology for the problem rather than forcing every project into the same stack.

Selected timeline

A practice shaped by iteration.

Not a résumé dump — a compact view of how the work in this portfolio evolved.

2017—2019
Playnux · digital product ecosystem
Multiple platform generations, campaign assets and a broader identity system taught me how digital products evolve instead of arriving finished.
2019
Anáhuac Mayab Internacional
Institutional sub-brand work focused on extending an existing system without losing the logic of the parent organization.
2023
Lero Habanero
A highly expressive identity expanded into packaging, merchandise, icons and modular visual applications — a lesson in reusable systems outside the browser.
2025
Dany Barocio · digital presence
A structured multi-page experience combining service communication, photography, responsive implementation and conversion paths.
2026
Liivoo · Más Allá del Reto · Premio Adolf Horn · AXIS
A concentrated set of product, content, institutional platform and brand-system work — each requiring a different balance of technology, integration and visual direction.
Working principles

The experience is a system.

These are the standards I use to decide what stays, what moves and what gets removed.

01

Start with the problem.

The technology comes after the outcome is clear. A smaller, sharper system is often more valuable than a larger stack.

02

Automate what should disappear.

Repetition, handoffs and avoidable friction are signals that a workflow can probably be made smarter.

03

Design the interaction, not only the UI.

Interfaces, data, integrations and feedback loops have to work together for the product to feel clear.

04

Build for change.

Products, models, APIs and content evolve. The structure should make the next iteration easier than the first.

Capabilities

What I’m comfortable shipping.

A
AI Integrations & Automation
AI APIs, structured workflows, assisted tools and automations designed around a real use case rather than AI for its own sake.
B
Digital Products & Systems
Product concepts, internal tools, platform experiences and modular systems from idea to usable interface.
C
Web Platforms & Interfaces
HTML, CSS, JavaScript, React and responsive systems when the browser is the right delivery layer.
D
APIs, Data & Integrations
Connected services, dynamic content, forms, external APIs, caching and the data flows that hold an experience together.
E
Product Communication & Brand Systems
The visual and communication layer that helps technology feel coherent, understandable and specific to the product.

Good technology starts with a clear problem, not a preferred stack.

Bring me the problem ↗